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Related to: value
... it is often heard "to inform visitors about the company" or "to provide information about the products".  This response is not the purpose as it does not comply with a "measurable value" (although you ...
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Historically the term "information architect" is attributed to Richard Saul Wurman. Wurman sees architecture as "used in the words architect of foreign policy. I mean architect as in the creating of systemic, structural, and orderly principles to make something work--the thoughtful making of either artifact, or idea, or policy that informs because it is clear." [Wikipedia]
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