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Related to: measurable
... should specify its results 2. The objective should describe what will change when attained 3. The objective should be a measurable and provide criteria for success As far as a website's purpose, ...
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Historically the term "information architect" is attributed to Richard Saul Wurman. Wurman sees architecture as "used in the words architect of foreign policy. I mean architect as in the creating of systemic, structural, and orderly principles to make something work--the thoughtful making of either artifact, or idea, or policy that informs because it is clear." [Wikipedia]
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